Question 1

How do I add funnel steps?

Accepted Answer

Click 'Add Step' to insert a new step. You can name each step and enter the number of visitors. Up to 10 steps are allowed.

Question 2

How is drop-off calculated?

Accepted Answer

Drop-off is the absolute loss of visitors between consecutive steps. The percentage is the drop relative to the previous step's visitors.

Question 3

What does the benchmark comparison do?

Accepted Answer

You can enter an industry average conversion rate (as a percentage) to compare your overall funnel conversion against it.